Privacy Policy

Last updated: August 2026

ASH Rescue Centre respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us, support our work, attend our events, volunteer with us, subscribe to our communications or interact with us online.

ASH Rescue Centre is a registered charity in England and Wales, Charity Number 1153339.

For the purposes of UK data protection law, ASH Rescue Centre is the data controller responsible for the personal information described in this policy.

1. Who We Are

ASH Rescue Centre
Ash Tree Farm
Ash
Dartmouth
Devon
TQ6 0LR

Telephone: 07825 882913
Email: hello@ashrescuecentre.com
Website: www.ashrescuecentre.com

2. The Information We May Collect

Depending on how you interact with us, we may collect information including:

• Your name
• Postal address
• Email address
• Telephone number
• Information you provide when contacting us
• Information provided when volunteering with ASH Rescue Centre
• Information relating to donations or fundraising
• Information provided when registering for an event or activity
• Information provided when subscribing to our mailing list
• Your communication and marketing preferences
• Records of correspondence with us
• Technical information about your device, browser and use of our website
• IP address
• Website usage and analytics information
• Information about how you interact with our emails
• Information relating to your interaction with our social media pages and advertising

We only collect personal information that is reasonably necessary for the purposes described in this policy.

3. How We Collect Your Information

We may collect information directly from you when you:

• Contact us by telephone, email or through our website
• Complete an online form
• Subscribe to our newsletter
• Make a donation
• Register for an event
• Apply to volunteer or become involved with ASH Rescue Centre
• Visit the Centre
• Communicate with us through social media
• Respond to an advertisement or fundraising campaign
• Participate in a survey, competition or promotion

We may also collect information automatically when you use our website through cookies and similar technologies, subject to your cookie preferences.

In some circumstances, information may be supplied to us by third parties, including fundraising platforms, payment providers, social media platforms, advertising providers or organisations working with us.

4. How We Use Your Personal Information

We may use your personal information to:

• Respond to enquiries
• Communicate with supporters, volunteers and members of our community
• Process and administer donations
• Manage volunteering enquiries and applications
• Organise events, activities and fundraising initiatives
• Keep appropriate administrative and financial records
• Send newsletters and updates where you have agreed to receive them
• Tell supporters about our animals, conservation work, events, fundraising appeals and other news
• Improve our website and understand how visitors use it
• Measure the effectiveness of our marketing and fundraising campaigns
• Advertise ASH Rescue Centre through Google and social media platforms
• Prevent fraud or misuse of our website
• Comply with our legal and regulatory obligations
• Protect the rights, safety and interests of ASH Rescue Centre, our volunteers, visitors, supporters and animals

5. Our Lawful Bases for Processing Personal Information

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on:

Consent

We may rely on your consent when:

• You subscribe to our email newsletter
• You agree to receive certain marketing communications
• You consent to advertising, analytics or other non-essential cookies
• You provide consent for another specific purpose

You can withdraw your consent at any time.

Legitimate Interests

We may process personal information where it is necessary for our legitimate interests as a charitable organisation, provided those interests do not override your rights and freedoms.

This may include:

• Responding to enquiries
• Administering our charitable activities
• Maintaining relationships with supporters
• Improving our website and services
• Protecting our organisation against fraud or misuse

Legal Obligations

We may process information where we are required to do so by law, including financial, accounting, Gift Aid, safeguarding and charity administration requirements.

Contractual Necessity

In some circumstances, we may need to process your information in order to fulfil an agreement with you or take steps at your request before entering into an agreement.

6. Email Marketing and MailerLite

We may use MailerLite to manage our mailing list and send newsletters, fundraising updates, event information and other communications.

If you subscribe to our mailing list, information such as your name, email address and interactions with our emails may be processed through MailerLite.

MailerLite may also provide information about email delivery, opens, clicks and other engagement information.

We will normally send marketing emails where you have provided the appropriate consent or where another lawful basis is available under applicable UK electronic marketing rules.

Every marketing email we send will include an option allowing you to unsubscribe.

You can also contact us at hello@ashrescuecentre.com if you would like to change your communication preferences.

Unsubscribing from marketing communications does not prevent us from contacting you where necessary for administrative purposes, such as responding to an enquiry or providing information relating to an event or donation.

7. Google Analytics

We may use Google Analytics or similar analytics services to understand how visitors use our website.

Subject to your cookie preferences, these technologies may collect information including:

• Pages visited
• Time spent on the website
• How visitors arrived at the website
• Approximate geographic location
• Device and browser information
• IP address or information derived from it
• Actions taken while using the website

We use this information to understand website performance, improve the visitor experience and assess which content is most useful.

Where consent is required for analytics cookies or technologies, they will only be used after you have provided that consent.

8. Google Ads

We may use Google Ads to promote ASH Rescue Centre, our charitable work, events, fundraising campaigns and other activities.

Where you have consented to advertising cookies, Google advertising technologies may be used to:

• Measure whether an advertisement resulted in a website visit, enquiry, donation or other action
• Understand the effectiveness of our advertising
• Create audiences for advertising campaigns
• Show relevant advertisements to previous website visitors
• Improve our advertising campaigns

Google may process information collected through these technologies in accordance with its own privacy policies.

Advertising and remarketing technologies will only be activated where the necessary consent has been obtained.

9. Social Media

ASH Rescue Centre uses social media platforms to communicate with supporters, raise awareness, promote events, share information about our animals and conservation work, and raise funds.

These platforms may include services such as:

• Facebook
• Instagram
• Meta services
• YouTube
• Other social media platforms we may use from time to time

If you interact with our social media pages, the relevant platform may provide us with information about your interaction.

This may include information that you have made publicly available on your profile, along with comments, likes, messages and other engagement.

Your use of these platforms is also subject to the privacy policies and terms of the relevant social media provider.

10. Social Media Advertising

We may advertise ASH Rescue Centre through Facebook, Instagram and other social media platforms.

Where you have provided the necessary cookie consent, technologies such as the Meta Pixel or similar advertising tools may be used on our website.

These technologies may help us:

• Measure advertising performance
• Understand whether someone has visited our website after seeing an advertisement
• Measure enquiries, donations or other actions
• Create advertising audiences
• Show advertisements to people who have previously interacted with our website or social media content
• Find audiences who may have similar interests to existing supporters

These providers may receive information about your browser, device, website activity and interactions with advertisements.

Where required by law, advertising and tracking technologies will not be activated until you have provided consent.

11. Cookies

Our website may use cookies and similar technologies.

Cookies are small files stored on your computer, tablet, smartphone or other device when you visit a website.

We may use:

Essential Cookies

These are necessary for the website to function correctly and do not normally require consent.

Analytics Cookies

These help us understand how visitors use our website and improve its performance.

Marketing and Advertising Cookies

These may be used by services such as Google and Meta to measure advertising campaigns, understand visitor behaviour and provide relevant advertising.

Functionality Cookies

These may remember choices you make or enable additional website functionality.

Where required by law, non-essential cookies will not be placed on your device until you have given your consent.

You can change or withdraw your cookie preferences using the cookie settings available on our website.

You can also manage cookies through your browser settings.

12. Donations and Payments

If you make a donation to ASH Rescue Centre, your payment may be processed by an external payment or fundraising provider.

Payment providers may collect information such as:

• Your name
• Billing information
• Payment card or bank details
• Donation amount
• Transaction information

ASH Rescue Centre does not normally receive or store your complete payment card details where payment is processed securely by a third-party payment provider.

Where applicable, we may retain information necessary for accounting, Gift Aid, fraud prevention and legal compliance.

13. Gift Aid

If you make a Gift Aid declaration, we may collect and retain information required by HM Revenue & Customs.

This may include your:

• Full name
• Home address
• Postcode
• Donation information
• Gift Aid declaration

We may be legally required to retain this information for a specified period.

14. Volunteers and Community Activities

If you enquire about volunteering or participating in community activities, we may collect additional information necessary to consider your application and safely manage your involvement with ASH Rescue Centre.

Depending on the activity, this may include emergency contact information, availability, relevant experience and information necessary for health, safety or safeguarding purposes.

Where sensitive or health-related information is required, we will only collect and use it where we have an appropriate legal basis and where it is necessary for the activity concerned.

15. Children and Young People

Some of our charitable and educational activities may involve children or young people.

Where we need to collect personal information relating to a child or young person, we will take appropriate measures to protect their privacy and comply with applicable safeguarding and data protection requirements.

Where appropriate, information may be collected from or with the permission of a parent, guardian or responsible organisation.

16. Photographs and Videos

We may take photographs or videos at ASH Rescue Centre events, activities or fundraising initiatives.

Where individuals can be clearly identified and consent is appropriate, we will seek the necessary permission before using images for promotional purposes.

Images may be used on our website, social media channels, printed materials, fundraising campaigns or publicity materials.

You can contact us if you have concerns about an image in which you appear.

17. Who We Share Your Information With

We do not sell your personal information.

We may share information with trusted organisations that provide services on our behalf, including:

• Website and hosting providers
• IT providers
• Email marketing providers such as MailerLite
• Google and its advertising or analytics services
• Meta and other social media platforms
• Payment and donation processors
• Accountants and professional advisers
• Event and booking providers
• Fundraising service providers
• Organisations assisting with the administration of our charitable activities

These organisations may act as data processors, independent data controllers or, in some circumstances, joint controllers.

We may also disclose information where required by law or where necessary to protect the rights, safety or interests of ASH Rescue Centre or others.

18. International Transfers

Some of the technology providers we use, including Google, Meta and MailerLite, operate internationally.

This means that personal information may sometimes be processed or stored outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are in place in accordance with UK data protection legislation.

19. How Long We Keep Your Information

We only retain personal information for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may vary depending on the type of information and our legal, accounting, safeguarding and regulatory responsibilities.

For example:

• General enquiries may be retained for a reasonable period after the enquiry has been resolved
• Marketing information may be retained until you unsubscribe or withdraw your consent
• Donation and financial records may need to be retained for several years for tax and accounting purposes
• Gift Aid information may be retained for the period required by HMRC
• Volunteer information may be retained for an appropriate period following the end of the volunteering relationship

We may retain limited information about individuals who unsubscribe from marketing to ensure that we respect their preference not to receive future marketing.

20. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information from:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure
• Destruction

Access to personal information is limited to individuals and service providers who need it for legitimate purposes.

However, no internet-based system can be guaranteed to be completely secure.

21. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights in relation to your personal information.

These may include the right to:

• Ask us for a copy of the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your personal information in certain circumstances
• Ask us to restrict how we use your information
• Object to certain processing
• Withdraw your consent at any time where processing is based on consent
• Request the transfer of certain information in a portable format
• Object to direct marketing

There is normally no charge for exercising your data protection rights.

To make a request, please contact:

Email: hello@ashrescuecentre.com

We may need to confirm your identity before completing your request.

22. Withdrawing Marketing Consent

You can stop receiving marketing emails at any time by clicking the unsubscribe link included in our emails.

You can also contact us at:

hello@ashrescuecentre.com

Withdrawing your marketing consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.

23. Links to Other Websites

Our website may contain links to third-party websites, social media platforms, donation services or other external organisations.

We are not responsible for the privacy practices of those websites.

We recommend reviewing the privacy policy of any external website before providing personal information.

24. Complaints

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), which is the UK’s independent regulator for data protection.

Further information can be found on the Information Commissioner’s Office website.

25. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our activities
• Changes to the services and technology we use
• Changes to our marketing activities
• Changes to legal or regulatory requirements

The latest version will always be published on this website.

Last updated: August 2026

26. Contact Us

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

ASH Rescue Centre
Ash Tree Farm
Ash
Dartmouth
Devon
TQ6 0LR

Telephone: 07825 882913
Email: hello@ashrescuecentre.com
Website: www.ashrescuecentre.com

Registered Charity Number: 1153339